Empowering brands with purpose and precision
Welcome to Pleywell! We’re a forward-thinking, global agency specializing in brand licensing and omni-channel solutions. With expertise in consumer products, CPG, promotions, live entertainment, and new technologies, our women-owned, agency excels in creating impactful brand extensions that bridge physical and digital channels.
At Pleywell, we elevate brands through smart, tailored licensing strategies that build strong consumer connections, boost growth, and maximize revenue. We understand that today’s technology seamlessly integrates physical and digital experiences, setting us apart from traditional agencies. Our innovative approach reflects the modern world, blurring the lines between tangible and digital realms.
We believe every brand has a unique story, and our role is to amplify it through collaboration and a high-touch, personalized experience. Focused on dynamic brand representation and growth, we don’t just "pley"—we innovate and elevate!
Services +
Capabilities
We provide strategic licensing, expert consulting, and innovative solutions that drive brands to expand their reach and impact. Our services are designed to be as unique and forward-thinking as the brands we work with. We are collaborators, working hand-in-hand with you to unlock new opportunities and drive growth. With a deep understanding of market trends and consumer behavior, we bring a fresh perspective that simplifies the complex and makes the inaccessible, accessible.
Here’s how we can elevate your brand:
Strategic Licensing
Management
Crafting and executing strategic roadmaps that align with your brand’s vision, ensuring successful brand extensions and maximizing market opportunities.
Consulting &
Education
Offering expert guidance and tailored education to empower your team and enhance your brand’s capabilities, helping you navigate the complexities of the licensing landscape.
Learn more
Phygital Innovation
Solutions
Blending physical and digital experiences through cutting-edge strategies that engage consumers in immersive and interactive ways, bridging the gap between the tangible and the digital.
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Lifetime Wine Club
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History Trivia Game
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Chimpers
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Cut the Rope
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CryptoUnicorns
Meet the leadership team behind our success
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With decades of experience, Anissa Fiore is a seasoned leader in marketing, innovation, and technology, known for her cross-category expertise in consumer products and licensing. Before founding Pleywell, Anissa dedicated her career to mastering the art of licensing at industry giants like DreamWorks, MGA, Warner Bros., and MGM. Her extensive experience at these leading companies has given her unparalleled insights into the complexities of global and regional licensing, as well as the ability to drive strategic partnerships that generate impactful results.
As the visionary behind Pleywell, Anissa has transformed the agency into a global leader, specializing in omni-channel solutions that bridge the gap between physical and digital experiences. Her expertise extends across various domains, including loyalty programs, strategic partnerships, marketing and promotions, product development, and operations.
Anissa’s forward-thinking approach has been instrumental in driving revenue growth and diversifying revenue streams for the brands she partners with. Through her leadership, Pleywell has not only streamlined operations and increased efficiencies but also expanded brand and product lines to achieve lasting impact in both global and regional markets.
Passionate about innovation and dedicated to elevating brands through smart, tailored strategies, Anissa continues to lead Pleywell with a focus on building strong consumer connections and maximizing growth opportunities. Her commitment to excellence and her deep understanding of the modern marketplace make her a trusted partner in the ever-evolving world of brand licensing and marketing.
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Johanna Mooney is a thought leader and industry influencer with over 20 years of experience across diverse product categories and business organizations. She is renowned for her ability to identify new opportunities, unlock potential, and drive significant growth.
Joining Pleywell in 2021, Johanna brings expertise in franchise strategy, digital experiences, and consumables support to the licensing agency, known for its strategic 360 extensions. She is also the founder of BeaconRock Growth, Inc., a boutique consultancy advising entrepreneurs and rapidly growing consumer products companies.
Prior to founding BeaconRock, Johanna spent over 14 years at The Walt Disney Company, where she negotiated global deals with brands such as Kimberly-Clark, P&G, J&J, Method, Mac Cosmetics, and Sephora. She led brand development and marketing for iconic franchises like Mickey & Minnie Mouse and Disney Princess. Her career also includes brand management at Procter & Gamble in Latin America, new product development at Kellogg in the U.S., and management consulting at Booz Allen Hamilton.
